The Premier League has slammed the brakes on new gambling sponsorship deals after the 2025/26 season. This move comes after talks between the league, its clubs, and the UK Government’s Department for Culture, Media and Sport as part of a wider review of gambling laws.
New Gambling Deals Banned After 2025/26
Clubs can still strike fresh gambling sponsorship deals up until the end of the 2025/26 season. Meanwhile, gambling brands remain allowed in other advertising spots across Premier League platforms—for now.
Premier League Tackles Gambling Responsibility
The league is also cooking up a fresh code for responsible gambling sponsorship in partnership with other sports bodies. It’s all about cleaning up the game’s image and protecting vulnerable fans.
Banning Football Stars from Gambling Ads
Last year, a strict rule stopped elite footballers from fronting gambling adverts to curb their influence on under-18s. This latest move strengthens the Premier League’s stand against underage gambling.
