As part of its ongoing expansion efforts, Asda has announced plans to open over 10 new Asda Express stores in London, with three stores already operational this week. This strategic move is aligned with Asda’s aim to convert 116 Co-op petrol stations into its stores across the UK.
The recently opened branches include Dudden Hill Lane in Willesden, Ruislip Road in Greenford, and Uxbridge Road in West Earling. Asda has further disclosed its upcoming locations set to open in 2024, all situated in and around the London area.
Here are the confirmed locations:
- Heston Road, Hounslow, Greater London
- Clockhouse Lane, Feltham, Middlesex
- Belmont Circle, Harrow, Middlesex
- Shepiston Lane, Hayes, Middlesex
- 19 Aldersbrook Road, London, Greater London
- 474-488 Wandsworth Road
- Tottenham Lane, London N8
- 402-410 Becontree Avenue, Dagenham
- 127-131 Bow Road E3
- 677 Green Lanes, Harringay
- 112 – 116 South Street, Romford (Opening on December 5)
- UNIT B, Bobbin House, Friary Road, Acton (Opening on December 12)
Andy Perry, Asda’s Marketing Director of Convenience, expressed the company’s strategic vision: “We identified London as a focus area for our growth in convenience, not only due to the size of the population but also because of the higher propensity of convenience store usage amongst Londoners.”
He added, “Convenience is one of the fastest growing channels in the grocery market and developing our presence in this space is key to our long-term strategy to become the UK’s second-largest supermarket retailer.
Asda Express stores are designed to cater to the needs of local communities, stocking a variety of essentials. Customers can find up to 3,000 branded and own-label products, making it convenient for quick “top-up” shopping trips.
Asda continues to expand its footprint in the UK, recently opening its 100th store and introducing new additions to its meal deals, including festive sandwiches and side options, demonstrating its commitment to serving customers’ evolving needs.
