Burger King is firing up the grills in the heart of the capital with the grand opening of its brand-new Strand restaurant on Sunday, April 14—marking the fast-food giant’s first central London launch in years.
To celebrate, 1,000 lucky customers will get their hands on free Whoppers or plant-based Whoppers, handed out on a first-come, first-served basis. Guests can simply place an order at one of the restaurant’s kiosks to claim their burger giveaway.
Flagship Features and Prime Location
The newly-designed restaurant, located on The Strand, boasts over 100 seats and a sleek conveyor belt system that delivers meals from the kitchen directly to the staff counter—offering a modern twist on fast food service.
Open daily from 8am to 11pm, the outlet is positioned as a convenient stop for tourists, commuters, and city dwellers alike, situated close to iconic landmarks including Covent Garden and Trafalgar Square.
Burger King UK has been relatively quiet on central London openings in recent years, making this debut a significant moment for the brand’s expansion in the capital.
Prizes for the Burger Devoted
In addition to the free Whoppers, Burger King UK is pulling out all the stops:
- The 100th customer through the doors on opening day will win a year’s supply of Burger King meals—redeemable only at the Strand location.
- The first 250 guests will receive limited-edition Burger King UK tote bags, each containing a leaflet filled with exclusive promotional offers.
Management’s Excitement
Arlene Pallares, operations manager of the Strand Burger King, expressed excitement ahead of the big launch:
“It’s no secret that the Strand restaurant is one of our biggest and boldest across the whole country, and it’s an amazing feeling to finally open up in such an iconic part of the city.
We really believe that this restaurant will become a go-to for hungry customers, whether they work nearby or they’re just visiting for the day.
“Me and the team can’t wait for burger lovers to set foot in here for the first time.”
Stay Updated
Burger King fans are encouraged to download the Burger King app to access additional exclusive offers and rewards.
Whether you’re a Whopper devotee or simply in the mood for a bite near London’s cultural core, the Strand’s new Burger King promises to make a flame-grilled impression.
