Global furniture giant IKEA has officially opened its highly anticipated flagship store on Oxford Street today, bringing Scandinavian design to the heart of London’s busiest shopping district.
The new IKEA Oxford Street store, located in the historic former Topshop building at 214 Oxford Street, opened its doors to eager shoppers this morning, marking a major expansion of the brand’s city-centre retail strategy.
What to Expect at IKEA Oxford Street
Unlike traditional larger IKEA warehouses, the Oxford Street store is designed for urban living, offering:
- Curated furniture collections tailored for small spaces and city apartments.
- Click-and-collect services for online orders.
- A Swedish deli serving IKEA’s famous meatballs, cinnamon buns, and other classic treats.
- Home planning services and workshops for customers looking to personalise their interiors.
The store covers around 80,000 square feet across multiple floors and aims to blend IKEA’s affordability and functionality with the fast-paced lifestyle of Londoners.
Key Opening Day Information
- Opening Times: 10am to 9pm Monday to Saturday, 12pm to 6pm on Sundays.
- Nearest Tube Station: Oxford Circus Station.
- Special Launch Offers: Exclusive discounts available on select product ranges for opening week.
Queues were seen forming outside the building early this morning, with hundreds of shoppers eager to be among the first to explore the new store. Extra Transport for London (TfL) staff have been deployed in the area to help manage the increased footfall.
A Big Boost for Oxford Street
The IKEA opening comes as a much-needed boost for Oxford Street, which has struggled with empty retail spaces since the pandemic. City officials hope that IKEA’s arrival will revitalise the area and attract new investment.
Peter Jelkeby, Country Retail Manager and Chief Sustainability Officer for IKEA UK and Ireland, said:
“We are excited to open on Oxford Street, bringing affordable and sustainable home solutions right to the heart of London. Our city-centre stores reflect how people live today — in smaller spaces with big ideas.”
