Prime Drinks Crash from £20 to Just 31p in Supermarket Bargain Bins!
Once causing chaotic queues and flying off shelves at sky-high prices, Prime drinks have taken a nosedive. Now, shoppers are finding the popular beverage in supermarket bargain bins for as little as 31 pence.
From Hype to Half-Price: The Fall of Prime
Launched by YouTube giants KSI (Olajide Olatunji) and Logan Paul in 2022, Prime drinks stormed the market with their unique mix of filtered and coconut water. At the peak, bottles sold online for up to £20, sparking frenzied supermarket stampedes during the festive season.
But recent social media posts reveal the once-coveted flavours—blue raspberry and pink strawberry watermelon—being dumped in Tesco bargain bins across the UK. Shoppers are left stunned by the plummeting prices and dwindling demand.
Shoppers Shocked as Prices Plummet
Jo Alice spotted discounted Prime drinks at Tesco on Byres Road, Glasgow. She told us, “It’s mad—friends and family paid loads more just months ago.” Meanwhile, observer Arran Wilson summed it up: “Supply and demand—every eight to ten-year-old wanted it, now they don’t. The end.”
Social media was quick to react. Many questioned the influencers’ ability to sustain interest long-term, labeling Prime as just another fleeting fad. Nutrition experts have also raised concerns about the drink’s health impact, especially after last year’s reports of a Welsh pupil suffering a ‘cardiac episode’ linked to Prime Energy.
KSI and Logan Paul: From Viral Stars to Beverage Bosses
KSI and Logan Paul rose to fame on YouTube, racking up millions of followers despite controversies—Logan infamously faced backlash over a video involving a suicide victim. Both have since taken on professional boxing and expanded their celebrity status.
The launch of Prime capitalised on their massive social media clout, pushing sales beyond one billion bottles. KSI especially has cashed in big, living the high life off his online fame and investments.
The Rise and Fall of a Social Media Sensation
Prime’s dramatic price crash is a stark warning about the volatile nature of influencer-driven marketing. What once was the youth’s drink of choice is now relegated to bargain bins.
As the Prime hype fizzles, the legacy of KSI and Logan Paul’s impact on online culture remains hotly debated by fans and critics alike.
