Customers have been queuing up early in the morning whenever new stock arrives at Asda, Aldi, or Costco after the viral drink was created by YouTubers KSI and Logan Paul.
However, some are attempting to take advantage of the unprecedented demand, charging exorbitant prices for a single bottle of the drink or even creating counterfeit products to sell.
Following speculation that some shops may be selling counterfeit overpriced products, Ubuy.com experts issued a warning to ensure shoppers are not caught off guard by the counterfeit drinks.
In January 2022, YouTube influencers Logan Paul and KSI released Prime Hydration, and within days the company was estimated to be worth $150,000,000,” Ubuy.com’s international buying manager Helen Whaldon said, explaining the differences between the real Prime product and the fakes.
“Like any other high-demand products, the black market quickly produces counterfeit versions to make money at the consumer’s expense.
Fake and overpriced products can be found in local corner stores, eBay, and other online stores.
“It’s one small defect that the counterfeit product has, that could go unmissed, and it’s the bottle’s pattern.
“Fake products will only have 3 stick-out ridged patterns, whereas the official product has 5. Furthermore, counterfeit products state 472ml, whereas genuine products state 473ml (the correct serving).”
Find out where you can get Prime in your area.
Because of the high demand, Prime has been selling out quickly, with many bottles appearing for sale elsewhere at significantly higher prices.
If you’ve been looking for a bottle, Prime now has its own stock checker app that shows where you can find the drink across the UK.
The app costs £0.89 to download, but codes to get it for free are posted on the Prime Tracker UK Twitter account on a regular basis.
What exactly is Prime Hydration?
The drink is available in a variety of flavours, including Lemon Lime, Tropical Punch, Ice Pop, and Blue Raspberry.
The drink contains 10% coconut water and 825 milligrammes of electrolytes.
“We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function,” the YouTube stars wrote on their website.
We dropped our first product, PRIME Hydration in 2022 and since then, we’ve continued to worked countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love.
“We’ve been humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world. As underdogs, we always appreciate the chance to show the world what is possible.
“We truly believe the sky is the limit now that we’re both fighting for the same team.”
