PRIME Energy Drink Slammed for Sky-High Caffeine Levels
Energy drink sensation PRIME, co-founded by YouTube giants Logan Paul and KSI, is under fire after revelations that each serving packs as much caffeine as six cans of Coke. The shocking discovery has sparked health alarms, especially as the drink’s craze spreads among children and teens.
Health Fears Mount Over PRIME’s Caffeine Kick
Since launching last year, PRIME has become a hit with influencer fans, sparking queues at shops and a thriving resale market. Yet paediatricians warn the excessive caffeine could cause heart troubles, anxiety, and digestive issues among youngsters.
Some UK schools and parts of Australia have already banned the energy drink. It sells for around £5 a bottle in the UK, making it accessible to many youngsters despite warnings.
US Senator Demands FDA Probe Into PRIME
US Senator Charles Schumer has called on the FDA to crack down on PRIME, expressing deep concern about its health risks for children. The Democrat from New York branded PRIME a “cauldron of caffeine” and urged scrutiny of its online marketing and ingredients.
“Many parents mistakenly buy the energy-packed PRIME drink thinking it’s a harmless juice for their kids,” Schumer said.
Though PRIME’s team points out the drink carries clear labels warning it’s “not recommended for children under 18,” and offers a caffeine-free alternative called PRIME Hydration, critics argue the marketing is confusing.
Calls Grow for Tighter Rules on Energy Drinks
Campaigners are pushing for stronger regulations and clearer labelling to protect youngsters from harmful caffeine levels. With investigations underway, experts stress the need to raise public awareness about the dangers of energy drinks like PRIME falling into little hands.
Watch this space as authorities weigh up action to shield children from risky caffeine overload.
