Central Cee Launches Limited-Edition Prime Hydration Drink at Iceland
Prime Hydration has teamed up with UK rap star Central Cee to drop a fresh, limited-edition flavour — and it’s causing a stir across the nation. The new drink, dubbed “Citrus Kiwiberry,” blends zesty kiwi, tangy citrus, and sweet raspberry. It’s served in a sleek black bottle decked out with bold pink lettering and Central Cee’s signature graffiti tag.
Collab Buzz: KSI Welcomes Central Cee to the Prime Squad
The partnership was first teased in March, with Prime co-founder KSI teasing fans on Instagram:
“From one entrepreneur to another. Welcome to the Prime team @centralcee.”
Now, the hype is real — Citrus Kiwiberry landed in Iceland stores across the UK on October 1, priced at just £2.
Prime Lineup Grows: Popular Flavours and New Hits
The Central Cee Prime is the latest boss move in Prime’s star-studded flavour roster, already available at Iceland and The Food Warehouse. Fans can still grab top sellers like:
- Strawberry Banana
- Cherry Freeze
- Lemon Lime
- Lemonade
- Blue Raspberry
- Strawberry Watermelon
- Ice Pop
- Tropical Punch
Since launch, shoppers have been buzzing online, with one fan telling Newfoodsuk on Facebook:
“Want to try that Prime drink.”
Another agreed,
“I like the sound of the flavour.”
More Prime Flavours & £763,000 Prize Up for Grabs
Alongside the new Citrus Kiwiberry, Prime dropped Cherry Freeze earlier this year in January, and Strawberry Banana in April. The Prime X flavour launched in June, coinciding with a competition offering a massive $1 million prize (about £763,000).
Hardcore fans have also spotted the rare Glowberry Prime turning up in Aldi and Iceland stores around the UK.
Ready to try the new Central Cee Prime? Grab yours today from Iceland and The Food Warehouse for £2 – but don’t hang about, supplies are limited.
