Lord Sugar’s Wild Plan to Bring Rita Simons Back to EastEnders

EastEnders fans are still haunted by the tragic exit of Rita Simons’ character, Roxy Mitchell. But now, none other than Lord Alan Sugar has thrown his hat in the ring with a cheeky idea to revive the beloved BBC soap star. Rita, 48, played Roxy, who drowned alongside her sister Ronnie Mitchell (Samantha Womack) in a gut-wrenching New Year’s Day 2017 episode. Ronnie’s desperate attempt to save a drunken Roxy in a hotel pool ended in heartbreak as both sisters sank beneath the water. Despite their funerals airing on screen, fans have never given up hope for a comeback.

Lord Sugar’s TikTok Suggestion: Meet ‘Poxy Mitchell’

Last year saw Rita’s brief ghostly return in her on-screen daughter Amy’s imagination. But Lord Sugar thinks that’s not enough. In a playful TikTok chat, he urged Rita to return—not as Roxy, but as a cousin. “There’s no way you’re getting back as Roxy… you’re dead!” he joked. “So you’ve got to come back as a cousin.” Asked what the cousin should be called, Sugar didn’t miss a beat: “Poxy Mitchell.” “I don’t care what you come back as,” he added. “But you’ve got to come back as a relative.”

Will BBC Take Up Lord Sugar’s ‘Poxy’ Pitch?

Rita mulled over the idea, and Sugar was confident the BBC should give it a shot. His playful pitch has already stirred excitement among fans desperate for more Mitchell drama. So, EastEnders bosses—could a fresh Mitchell with a ‘Poxy’ twist soon shake up Albert Square?

Fans Still Cling to the Hope of Ronnie and Roxy’s Return

  • Fans refuse to forget the Mitchell sisters despite their tragic exit.
  • Rita’s recent cameo kept the flicker of hope alive.
  • Lord Sugar’s cousin idea is adding fresh fuel to return rumours.

Watch this space—could Albert Square’s most iconic family be about to rise again?

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