New Police Ad Blitz Launched as UK Hits 11,000 Extra Cops
The government’s drive to boost frontline policing has hit a new gear with a fresh ad campaign. Already, 11,000 extra officers are on the beat, slashing crime by 14%, removing 16,000 knives and weapons, and shutting down 1,500 county lines drug networks.
TV, Cinema, YouTube, and Reddit: Targeting a Younger Crowd
The latest adverts star two serving officers from different backgrounds, bringing policing closer to the public eye. Chief Inspector Matthew Burbeck of kent-police/" title="Kent Police" data-wpil-keyword-link="linked" data-wpil-monitor-id="6430">Kent Police helped nab a gang smuggling millions in drugs. Meanwhile, Police Constable Lola Giwa from Greater Manchester Police fights to keep vulnerable people safe and lock up violent criminals.
For the first time, these ads aren’t just on TV and in cinemas—they’re also hitting YouTube and Reddit to reel in a younger, more engaged audience.
20,000 Officers by 2023: Mission Almost Complete
The government is on track to reach its target of 20,000 new police recruits by next year. So far, those hires have allowed forces to launch new crime-fighting units, boost support for rape and sexual assault victims, and create the most diverse police force in history. This diversity helps police better serve communities across England and Wales.
Home Secretary Praises New Recruits in Fight Against Crime
“Two years ago, this government made a promise to the public to put 20,000 extra police officers on our streets – and we are delivering on that pledge with an additional 11,053 police officers already recruited,” said Home Secretary Priti Patel.
“Officers like PC Giwa and Chief Inspector Burbeck are already out there making a difference – taking drugs off our streets and protecting victims of awful crimes like domestic abuse, while helping to make our communities safer.
“As we continue to deliver on that promise to increase police numbers, anyone with a drive and passion to serve their community and fight crime should consider following their example and joining up as part of this new generation of brave police officers.”
The new recruits play a key role in the Beating Crime Plan, which aims to reduce homicides, serious violence, and neighbourhood crime for safer streets nationwide.
