Asda Joins Forces to Fight Book Poverty Across UK
Supermarket giant Asda has teamed up with the Children’s Book Project to tackle book poverty head-on. The nationwide campaign urges shoppers to donate pre-loved children’s books at Asda stores, making reading accessible for youngsters from low-income families.
Thousands of Books Donated in Pilot Success
Following a smashing pilot earlier this year in Birmingham, bristol/" title="Bristol" data-wpil-keyword-link="linked">Bristol, Leeds, and London—where over 6,000 books found new homes—Asda is rolling out the initiative nationwide. The charity aims to counter the increasing alarm over book poverty, which hampers children’s social, emotional, and academic growth.
How You Can Help: Drop Your Books at Asda
Asda customers are invited to donate books their children have outgrown via special trolleys in selected stores. Each donation point is overseen by Asda’s Customer and Community Champions, ensuring books reach schools and children who need them most.
“It’s great to have an accessible book donation point in our store where we can then redistribute them back into our local community,” said Carolyn Francis from Asda’s Community Team. “All children should be able to access a book without cost being a barrier.”
Impact and Future Plans
The partnership hopes to benefit over 20,000 children nationally. Book gifting festivals at schools and community groups will let kids pick out free books, sparking a lifelong love of reading.
Liberty Venn, Founder and CEO of the Children’s Book Project, added: “We’re thrilled that Asda is giving customers nationwide a chance to set their children’s pre-loved books on new adventures. Like us, Asda wants to tackle book poverty in childhood.”
Asda’s Wider Community Efforts
This book drive complements Asda’s wider support programs for low-income families, including the recent Cashpot for Schools initiative, which funds primary schools via the Asda Rewards loyalty scheme.
For more details on how to join the book donation campaign, visit www.childrensbookproject.co.uk/ASDA.
