Collins Dictionary Names ‘Brat’ Word of the Year 2024
Forget the old favourites – Collins Dictionary has crowned “brat” as the Word of the Year for 2024. Thanks to British pop sensation Charli XCX, the term exploded across social media this summer, sparking a fresh cultural movement that’s all about confidence, independence, and living life to the fullest.
Charli XCX Transforms ‘Brat’ into a Lifestyle
Charlotte Aitchison, aka Charli XCX, dropped her sixth album titled Brat, giving the word a whole new swagger. Now it stands for a bold, self-loving attitude that flips the script on last year’s “clean girl” craze. Gone are the minimalism and wellness vibes, replaced by an unapologetic embrace of body positivity, daring style, and hedonism.
“One of the most talked-about words of 2024,” says Collins, showing just how deep the brat mindset has sunk into youth culture.
Other Trending Words Making Waves
- Era: Inspired by Taylor Swift’s iconic Eras Tour, celebrating unique chapters in life and career.
- Yapping: Chattering on endlessly, often about nothing important.
- Delulu: For those blissfully out of touch with reality.
- Rawdogging: A bizarre TikTok trend where users film themselves zoning out on long-haul flights.
Alex Beecroft, Collins MD, says, “With many words pushed by Gen Z and Alpha, we’re calling this the most ‘brat’ Word of the Year list ever.”
Social Media’s Grip on Language
Every year, Collins sifts through a 20-billion-word database to spot the hottest new terms reflecting society’s ever-changing vibe. This year, “brat” leads the pack, proving that social media and pop culture are rewriting the dictionary – one sassy slang word at a time.
