UK Shoppers Shy Away from Electric Cars and Heat Pumps Despite Climate Fears
A new Which? survey reveals a clash between concern for climate change and the reality of adopting green tech in the UK. While most Brits worry about the environment and accept their role in fighting climate change, big barriers still block their path to electric vehicles (EVs) and heat pumps.
Concern High, Commitment Low
- 78% of UK adults say they’re worried about climate change.
- 82% feel responsible for reducing their environmental impact.
- 28% are opting for local holidays to cut flying emissions.
Yet when it comes to switching to cleaner tech, the numbers tell a different story.
Electric Vehicle Adoption Slumps
The share of people refusing to consider EVs jumped from 20% in 2021 to 34% in 2023. Reasons why?
- Cost: 63% say EVs are too expensive.
- Charge points: 51% complain about poor public charging infrastructure.
- Home charging: 50% worry about the cost of installing home units.
Heat Pumps Face Awareness and Affordability Hurdles
Heat pumps, which could slash home carbon emissions, are still a mystery to many. 44% of homeowners don’t even know what they are.
- Of those aware, 67% cite high costs as a deal-breaker.
- 44% doubt heat pumps actually work well.
- 23% think their homes aren’t suitable.
On the bright side, the government has boosted grants up to £7,500 to help cover heat pump installation. But experts say this won’t cut it alone.
Experts Call for Government Action
“It’s vitally important that the government doesn’t weaken its net zero pledges,” says Rocio Concha, Director of Policy and Advocacy at Which?.
“They must work closely with businesses to back sustainable solutions, while making green choices cheaper and easier for consumers.”
The study groups UK consumers into three camps:
- 51% are slowly moving towards greener lifestyles.
- 20% have already made sustainable changes.
- 29% are yet to make any serious moves.
With climate concerns high but green adoption lagging, the message is clear: if the UK wants to hit its net zero goals, the cost and convenience of green tech must improve – fast.
