The Royal British Legion (RBL) has introduced a new, plastic-free poppy for the annual Poppy Appeal. The poppy is made of bespoke red and green paper, with 50% of the materials recovered from the waste used in the production of coffee cups. The RBL collaborated with experts at University College London to assess the poppy’s environmental impact and ensure its sustainability. According to Professor Paola Lettieri from UCL’s Department of Chemical Engineering, the new poppy design has a 40% smaller carbon footprint and a similar reduction in its overall impact on the environment.
The new poppy design maintains the iconic poppy design and leaf shape, while also reinforcing the RBL’s commitment to sustainability and reducing its impact on the environment. This is the first time in 28 years that a new poppy has been developed.
