Met Police Launch Christmas Tree Appeal to Gift London’s Poorest Kids

The Met Police have kicked off their annual Christmas Tree Appeal for 2023, aiming to make sure thousands of London children wake up to a present this Christmas — who might otherwise get nothing.

Lights On and Campaign Kicks Off at New Scotland Yard

On Tuesday, 21 November, Met Police Commissioner Sir Mark Rowley joined 11-year-old Alicja Mglej to switch on the festive lights outside New Scotland Yard, officially launching the campaign. Alicja, a pupil at St Mary’s RC Primary School in Enfield, won a poster design contest beating hundreds of entries from London primary schools.

Over 150,000 Kids Already Helped Since 2011

Since the appeal began in 2011, generous public donations have put gifts under the trees of more than 150,000 children. Last year alone, over 16,000 youngsters in London received presents through the campaign.

This year, the Met are partnering again with the Childhood Trust, urging Londoners to donate gifts or money.

Voices Behind the Appeal: ‘Bring Joy to Those in Need’

Inspector Colin Reed, Frontline Policing Delivery Unit, said: “Christmas is a time of joy for many, but for children living in poverty in London, it can be tough. Working with the Childhood Trust, we want to deliver presents to thousands of children so they can experience that joy on Christmas morning.”

Laurence Guinness, CEO of the Childhood Trust, said: “More than ever, children in the care system need support this Christmas. Thousands dread the festive season because they won’t get a gift or have family around. We hope Londoners will generously donate presents or money to bring happiness to vulnerable kids.”

How You Can Help This Christmas

It’s quick and easy to contribute. Just head to metchristmastreeappeal.org and follow the simple steps to donate gifts or money.

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Topics :Police

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