Pret A Manger Ends Beloved £30-a-Month Club Pret Subscription
Pret A Manger is facing a furious backlash after axing its popular Club Pret subscription. The scheme let customers enjoy five barista-made drinks a day for just £30 a month – a coffee lover’s dream.
New Subscription Slashes Value, Infuriates Customers
The shock news came in an email to Club Pret members today. Pret revealed the £30 monthly deal, running for four years, is no more. Instead, from September, a new offer will let subscribers get five half-price drinks a day – but only for £10 a month.
Sounds cheap? Think again. If you fully used the old subscription, you’d pay £30 for up to 25 drinks a week. Under the new deal, that same coffee habit would cost you around £205 a month – a massive price hike disguised as a bargain.
Pret’s UK managing director, Clare Clough, admitted the 20% food discount would also be scrapped. She said the company was “never really comfortable” with that perk.
Subscribers Uproar: “Londoners United in Grief”
Subscribers are fuming. Many have already cancelled their memberships. One riled customer tweeted, “Lol at the new @Pret subscription. ‘Commitment to better value’ my foot. My savings dropped from £90 to £47 – and that’s without food.” Another warned Pret it was making a “huge mistake” and threatened to quit.
One user slammed the gradual price hikes: “Started at £15, went to £20, then £30. Food prices rose before the 20% off was introduced – no real savings there. And now this.” Another bluntly vowed, “I’m cancelling and won’t step foot in Pret again. Stores will close one by one from September.”
Pret Defends Changes: “Better Value for Everyone”
Clare Clough told subscribers the current model was too costly, saying, “Most of our customers aren’t Club Pret members. Our priority now is better value for everyone.”
The new subscription will cost just £5 a month until 31 March 2025, when prices double. Pret insists this keeps drinks among the best offers on the high street.
But with loyalty evaporating fast, Pret’s gamble to ditch the beloved Club Pret could end up costing them more than money – their faithful fanbase.
