Government Pushes Police Recruitment with Bold New Ad Campaign
The government’s drive to recruit 20,000 extra police officers has shifted into high gear with a fresh advertising blitz. Over 11,000 new recruits have already joined, slashing crime by 14% (excluding fraud and cybercrime), removing 16,000 knives and dangerous weapons from our streets, and shutting down more than 1,500 county lines drug operations.
New TV and Online Ads Spotlight Brave Officers
The campaign features two frontline officers in gripping new ads set to air on TV, cinemas, YouTube, and Reddit — aiming to hook a younger, tech-savvy crowd. Meet Chief Inspector Matthew Burbeck of kent-police/" title="Kent Police" data-wpil-keyword-link="linked" data-wpil-monitor-id="6431">Kent Police, who helped bust a gang importing millions in drugs, and Police Constable Lola Giwa from Greater Manchester Police, a fierce protector of vulnerable victims and a relentless pursuer of violent criminals.
Record Diversity and New Units Tackling Crime
Thanks to the 11,053 extra officers hired so far, police forces have launched fresh specialised units targeting serious crime and supporting victims of sexual assault and domestic abuse. This surge also created the most diverse police force in history — better equipped to serve and protect communities across England and Wales.
Home Secretary Calls for More Brave Recruits
“Two years ago, this government promised 20,000 extra police officers — and we are delivering with over 11,000 already on the streets,” said Home Secretary Priti Patel. “Officers like PC Giwa and Chief Inspector Burbeck are making a real difference, taking drugs off our streets and safeguarding victims. Anyone with the passion to serve their community should join this new generation of brave officers.”
The recruitment drive is a key part of the government’s Beating Crime Plan, targeting fewer victims, safer neighbourhoods, and cracking down hard on homicide, violent crime, and local offences.
