Dragons’ Den Sensation PerfectTed Now Worth a Whopping £140 Million
From a pitch on BBC’s Dragons’ Den in 2023 to an unstoppable market force, natural energy drink PerfectTed has smashed records with a staggering £140 million valuation. Powered by vibrant, health-boosting matcha, the brand captured viewers and investors alike — and it’s only just getting started.
Matcha Magic: How PerfectTed Took the UK by Storm
Founders Marisa Poster and Teddie Levenfiche won over Dragons Steven Bartlett and Peter Jones, landing a joint investment of £100,000 for 10% of their business. Though Jones later stepped aside, Bartlett stayed loyal and turbocharged PerfectTed’s growth.
The brand’s value soared after a major cash injection led by venture giant Felix Capital, with reports now pegging PerfectTed at around £140 million — an extraordinary climb for a company barely two years old.
From Tesco to Thousands of Shelves Worldwide
- Before hitting the Den, PerfectTed had already secured a Tesco listing.
- Since the show, the drink has landed in Waitrose, Holland & Barrett, and Whole Foods.
- Now, it’s stocked in over 30,000 UK and international stores.
The secret? A sparkling, natural energy drink crafted to deliver a clean buzz without the crash. Using real, wholesome ingredients, PerfectTed taps into soaring demand for healthier energy alternatives.
Steven Bartlett’s Backing Drives Explosive Growth
Through his Flight Fund, Bartlett has helped PerfectTed ramp up production and conquer new markets fast. The brand topped the FEBE Growth 100 with a mind-blowing 532% year-on-year growth — leaving challengers choking on its dust.
“This is more than just an investment – it’s fuel for our mission to make matcha accessible to everyone,” said co-founder Marisa Poster to The Grocer.
Despite no prior food or drink experience, the founders’ passion combined with Bartlett’s mentorship turned PerfectTed into a beverage powerhouse. Their authentic, clean-living brand story cuts through the crowded energy drink market like a matcha-fuelled rocket.
Next Stop: Global Domination
PerfectTed is setting sights on the US, where natural energy drinks and matcha are booming. In just two years, what started as a dream has become one of the UK’s fastest-growing drink brands — and with Bartlett still in their corner, the sky’s the limit.
The energy drink revolution? It has only just begun.
