Rita Ora Rocks Genoa’s Golden Shirt in Stunning 130th Anniversary Collab
Pop Star Teams Up with Serie A Giants
Music meets football as global pop sensation Rita Ora teams up with Serie A legends Genoa CFC. The British singer flaunted the club’s exclusive 130th anniversary golden jersey on Instagram, thrilling her 16.1 million followers. The dazzling kit is part of Genoa’s “Dark Golden Side of City” campaign, celebrating over a century of footballing history.
Golden Jersey to Shine Against Inter Milan
Rita’s eye-catching Instagram post showcased the special edition shirt, which is set to make its debut on December 29 when Genoa takes on Inter Milan. Fans are buzzing ahead of the clash to see the club sport its shimmering new look on the big stage.
CEO Praises Partnership with Global Star
“We’re very happy about this collaboration with global superstar Rita Ora to celebrate our 130th anniversary,” said Genoa CEO Andrés Blazquez. “This campaign highlights Genoa’s rich history and cosmopolitan roots, connecting us with influencers who truly embody our brand.”
The club hopes the partnership will boost its global profile, introducing Genoa’s proud legacy to new international fans.
A City Celebration in Every Stitch
The campaign doesn’t stop at the shirt. Stunning photos and a dynamic video shoot capture the golden jersey amid Genoa’s iconic “caruggi” narrow streets. The jersey first made waves back in September at the Palazzi dei Rolli, the noble palaces symbolising Genoa’s grandeur.
Genoa also boasts the highest home attendance percentage in Serie A, showing their loyal fans pack the stands week in, week out. This partnership with Rita Ora blends football and music, celebrating style, tradition, and passion – a fitting tribute to 130 years of Genoa CFC brilliance.
