Tom Daley Teams Up with Malibu for ‘Don’t Drink and Dive’ Campaign
Five-time Olympic diving champ Tom Daley has joined forces with the Royal Life Saving Society UK (RLSS UK) and Malibu to launch a cheeky but crucial new campaign: Don’t Drink and Dive. The mission? To keep Brits safe around water this summer by tackling risky drinking habits.
Alcohol Fuels 1 in 4 UK Drownings
Shocking stats reveal that one in four drowning incidents in the UK involve alcohol. RLSS UK research, backed by Malibu’s findings, shows too many Brits are dangerously relaxed about boozing near water. This deadly cocktail calls for urgent awareness.
Daley’s Splashy Campaign Launch at Brighton Beach
Fresh from his final Olympic dive at Paris 2024, Tom Daley made waves at Brighton Beach unveiling the eye-catching ‘1 in 4’ statue made from iconic beach pebbles. Sporting his exclusive ‘Don’t Drink and Dive’ knitwear, he highlighted the grim reality behind that quarter-of-drownings figure.
- A hero video featuring Daley drives home the message.
- “Daley Reminders” blend fun with safety tips on alcohol and water.
- A limited-edition knitwear capsule launched, with profits supporting RLSS UK’s life-saving work.
Campaign Voices: Charity Director Issues Stark Warning
“Sadly, the risks of being around water under the influence of alcohol can be underestimated,” said Matt Croxall, Charity Director at RLSS UK. “This campaign, while light-hearted on the surface, delivers a lifesaving message: don’t drink and get into water.”
“We’re thrilled to work with Malibu and Tom Daley to spotlight these dangers. We want everyone to enjoy summer safely and know the essentials of water safety.”
For tips on staying safe by the water this summer, visit RLSS UK’s Water Safety Code.
