Lidl Tops Cheapest Supermarket Crown, Ends Aldi’s 16-Month Streak
Lidl has snatched the UK’s crown for the cheapest grocery basket in October 2023, beating Aldi’s 16-month winning streak — according to consumer watchdog Which?.
Price Showdown: Lidl vs Aldi vs Asda
- Smaller grocery basket: Lidl leads at £74.58, just ahead of Aldi at £74.75.
- Larger grocery trolley: Asda remains the cheapest at £328.42.
- Most expensive: Lidl ranks highest for bigger shops at £378.08.
Which? Warns on Cost of Living and Grocery Access
As the cost of living crisis bites, Which? stresses supermarkets must boost affordability and accessibility. It wants smaller convenience stores to stock budget essentials to help families maintain a healthy diet, especially in high-demand areas.
The watchdog urges supermarkets to show clear unit pricing, making it easier for shoppers to spot the best deals and save pounds at the till.
“Supermarkets need to make these changes to support millions struggling to afford groceries,” Which? warned.
