Chipotle Teams Up with London Sport to Boost Grassroots Sport!
First Big Brand to Back #WeAreNotSpectators Pledge
Chipotle, which launched its very first UK branch in 2010, has become the first commercial giant of 2021 to back London Sport’s #WeAreNotSpectators pledge. This bold promise aims to champion grassroots sport across the capital. As part of the deal, Chipotle will be front and centre at all London Sport events, including the prestigious London Sport Awards in both 2021 and 2022.
Shining a Spotlight on Local Sport Heroes
The partnership isn’t just a logo splash. Chipotle will celebrate London’s grassroots sport heroes with a fresh monthly campaign. This will spotlight the champions working tirelessly to keep community sport thriving across the city, exposing their efforts to thousands of hungry customers.
Healthy Eating Meets Active Living
Chipotle and London Sport are also joining forces to promote smart nutrition for Londoners on the move. Their first collaboration, the new “London Sport Bowl,” has just dropped on Chipotle menus across London this month—a tasty, wholesome option to fuel your active lifestyle.
Tove Okunniwa, Chief Executive of London Sport, said:
“This is a really exciting partnership to kick off our new #WeAreNotSpectators pledge, and we are delighted that Chipotle have chosen to work with us to help more Londoners to live active and healthy lives.
As a brand, they have shown a deep commitment to helping us achieve the really ambitious goals we have for physical activity and sport in London, and I’m excited about what we can achieve together in the coming years.”
Rachael Weseloh, European Marketing Manager at Chipotle, said:
“Specialising in fresh and healthy customisable salads, bowls, and burritos, Chipotle was born of the radical belief that there is a connection between how food is raised and prepared, and how it tastes. Real is better. Better for you, better for people, better for our planet.
Our real food fuels athletes around the world and we’re proud to partner with London Sport in their mission to make London the most active city in the world.”
Fancy trying the new London Sport Bowl or want to know more about this game-changing partnership? Click here for the full scoop.
