Brighton Promenade to Get ‘Keep Left’ Lanes to End Weekend Jams
New Lane System Aims to Unclog Busy Seafront
Brighton & Hove City Council is trialling a bold new “pedestrian lane system” along the packed seafront promenade. The scheme, launching mid-May, aims to clear the weekend crush by directing walkers to keep left or right – just like cars on a busy road.
Clear signage and painted arrows will split the path between Brighton Pier and Hove Lawns into two lanes: one eastbound toward Marina and one westbound toward Hove. Friendly stewards will be on hand during weekends to guide visitors and gather feedback.
Why the Change?
The council says the move targets “promenade drift” — frequent bumping and jostling as slow-moving tourists, joggers, dog walkers and scooter riders collide. With Brighton’s seafront among the nation’s busiest in warmer months, residents have been complaining about the chaotic foot traffic:
“Our seafront is one of the busiest in the country during spring and summer. This light-touch scheme is about promoting courtesy and improving the experience for everyone using the promenade—whether they’re out for a jog, a stroll, or walking the dog,” a council spokesperson said.
Mixed Reviews From Locals
Some locals welcome the idea.
- Anne Richards, 66, from Kemptown: “I’d love to be able to walk without dodging scooters, buggies and wandering tourists. As long as it doesn’t become too officious, I think it could work.”
- Jake Ward, university student: “Brighton’s charm is a bit of chaos. Next they’ll be painting zebra crossings for seagulls.”
What’s Next?
The trial lasts six weeks, is completely voluntary, and carries no fines. If successful, the council plans to roll the lanes out along the entire seafront, especially for big events like Brighton Pride, the Marathon, and Airbourne airshow.
Residents are invited to share their views on the council’s website from 2 April onwards. Will this tidy up Brighton’s beloved promenade or kill its famous vibe? Only time will tell.
