Chipotle Backs London Sport’s #WeAreNotSpectators Campaign
Chipotle, which opened its first London branch in 2010, is making big moves in 2021. The US burrito giant has become the first commercial brand to officially back London Sport’s #WeAreNotSpectators pledge. This bold alliance aims to boost grassroots sport across the capital.
Chipotle Teams Up With London Sport
As part of the partnership, Chipotle will feature at all London Sport events, including the prestigious London Sport Awards in 2021 and 2022. The brand will also spotlight grassroots heroes with a new monthly campaign, celebrating those who keep community sport alive and kicking in London’s neighbourhoods.
Fresh Fuel for Active Londoners
The two organisations are joining forces to promote healthy nutrition for London’s active crowd. Leading the charge is the launch of the “London Sport Bowl”—a fresh, tasty new menu item now available exclusively at Chipotle’s London locations.
Leaders Speak Out
Tove Okunniwa, Chief Executive of London Sport:
“This is a really exciting partnership to kick off our new #WeAreNotSpectators pledge. We’re thrilled Chipotle is helping Londoners live more active, healthy lives. They share our big ambitions for physical activity and sport in the city, and I can’t wait to see what we achieve together.”
Rachael Weseloh, European Marketing Manager of Chipotle:
“Chipotle believes real food—fresh, healthy, customizable—is better for you, people, and the planet. Our food fuels athletes worldwide. We’re proud to partner with London Sport to help make London the world’s most active city.”
Discover more about the partnership and try the new London Sport Bowl at your local Chipotle today.
