Online News Overtakes TV for UK Adults
For the first time ever, online news platforms have surged past television as the top source of news for UK adults. Ofcom’s latest research reveals that 71% now turn to online sites and apps, just edging past the 70% who still watch TV for their updates. It’s a major shake-up in a media landscape long dominated by the telly since the 1960s.
Social Media Boosts Digital News Consumption
The rise of digital and social media giants like Facebook, Instagram, and YouTube is driving this shift. Ofcom data shows 52% of UK adults get their news through social media — a jump from 47% last year. Meanwhile, TV news viewership has dropped from 75% to 70% in just 12 months.
Younger Brits Lead the Digital News Charge
Youngsters are fueling the online news boom, with a staggering 88% of 16-24-year-olds now using online platforms as their main news source. But it’s not just the kids — even those over 55 are embracing the internet, with 54% using online news now, up from 45% in 2018.
Still, traditional broadcasters hold strong. BBC One remains the UK’s most popular individual news outlet, trusted by 68% of adults. But the trend is clear: TV’s grip on news is loosening as screens get smaller and more connected.
Ofcom Launches Review to Protect Trusted News Sources
In light of these rapid changes, Ofcom is kicking off a review of public service media to protect access to reliable and trustworthy news. The regulator will examine how organisations like the BBC are adapting and whether they need new support in the digital age.
“We’re witnessing a generational shift towards online news,” said Yih-Choung Teh, Group Director of Strategy and Research at Ofcom. “The challenge now is maintaining the quality and trustworthiness of news sources amidst growing concerns over misinformation online.”
As UK media habits evolve fast, balancing new digital habits with trusted news sources is more crucial than ever to keep the public informed and protected from fake news.