TV presenter Phillip Schofield appears to be gearing up for a return to television screens after a year-long hiatus. Schofield, who stepped away from his roles on ‘This Morning‘ and ‘Dancing on Ice’ last May amid a scandal, has broken his social media silence and shared an inspirational quote, signalling his readiness to return.
A PR expert suggests that TV executives need Schofield more than he needs them, highlighting his potential comeback. Schofield had maintained a low profile and ceased posting on social media following the revelation of an affair with a younger colleague.
In a surprising move, Schofield recently shared a picture of his dog watching TV, marking his return to social media. This post followed circulating images of him enjoying a night out with friend and colleague Declan Donnelly.
Crisis management expert Edward Coram James, CEO of Go Up, spoke to The Mirror about Schofield’s disciplined approach to his hiatus: “It takes serious, serious discipline to go radio silent for as long as Schofield did. Crucially, his discipline allowed him to go through the crisis without compromising his personal brand.”
James praised Schofield for maintaining kindness during his crisis, avoiding negative interactions even with his most vocal critics. “Schofield managed not only to navigate his crisis with discipline, he managed to navigate it with kindness. Kindness to himself, and kindness to others,” he explained. As such, his brand may have lost a few feathers, but it’s far from knocked out.
The PR guru believes Schofield’s behaviour during and after the scandal exemplifies how to handle a PR disaster effectively, paving the way for his potential return. It’s hardly surprising that Schofield is now considering a comeback, and that producers and networks may be lining up to make him job offers,” James added.
Schofield’s Instagram bio now features a quote from The Boy, The Mole, The Fox and The Horse, which reads: “Nothing beats kindness, it sits quietly behind all things.
James concluded, “His reborn social media presence serves to highlight everything that the public has ever loved about Schofield.
What’s Next for Schofield?
While specific details about his return to TV remain undisclosed, Schofield’s fans and industry insiders eagerly anticipate his next move. As he reconnects with his audience, the television landscape watches closely to see how his second chance unfolds.
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