ITVX, the popular streaming service, has unveiled an exciting collaboration with Hayu, the all-reality streaming platform. The partnership will enhance ITVX Premium, the streamer’s subscription tier, by introducing a dedicated section called “Hayu Select.”
What’s in Store?
- Over 750 hours of curated reality content will be added to the ITVX Premium subscription.
- “Hayu Select” will feature beloved franchises from the reality genre, including unscripted series like “Keeping Up with the Kardashians,” “The Real Housewives of Melbourne,” and “Below Deck.”
- Subscribers can also enjoy the latest episodes of hit shows such as “Top Chef” and “Summer House.”
Added Value for ITVX Premium Subscribers
- ITVX Premium, priced at £5.99 per month, offers an ad-free experience and access to BritBox’s extensive catalogue.
- With “Hayu Select,” users can explore top-quality reality programming without any additional cost.
Industry Insights Sasha Breslau, ITV’s Head of Content Acquisitions, expressed pride in the partnership: “We know many of our users love nothing more than a good reality TV series, and now they can browse some of the best and latest episodes ad-free.”
Bobby Birk, SVP, Commercial, EMEA, NBCUniversal International Networks & Direct-to-Consumer, highlighted the strategic move: “Launching Hayu Select is an ideal way to provide ITVX Premium customers with added value through a sampling of popular Hayu content while helping to satiate their appetite for top-quality reality programming.”
Expanding Reach Following successful launches in France, the Netherlands, Finland, Norway, and Sweden, Hayu’s “taster” will now be available in the UK. This move reflects Hayu’s commitment to evolving its proposition to meet customer needs.
Stay tuned for the official launch of “Hayu Select” later this summer, exclusively on ITVX Premium!
