Creator Universe, the UK’s pioneering “music for good” supergroup of social media stars, is back in action. With over 40 million followers collectively, they’re aiming for another chart-topping success with their latest project, “Break the Night.” This time, their mission goes beyond music—it’s about fostering community and supporting those who feel alone.
The Journey So Far
In December 2023, Creator Universe secured a Christmas #1 on the Big Top 40. Now, they’re gearing up for an encore. “Break the Night,” a powerful pop anthem, will officially launch on June 14. The single release will be accompanied by a captivating music video, followed by a series of events that aim to bring online communities together in person.
A Cause Close to Their Hearts
This time, Creator Universe is using their influence for a greater purpose. They’ve partnered with Samaritans, an organization that provides a free, 24-hour helpline for anyone in need of someone to talk to. Loneliness Awareness Week serves as the backdrop for their campaign. In the UK, over 4 million people report feeling lonely always or often, and half of us experience loneliness at least sometimes.
Spreading Joy and Connection
Ant Llewellyn-Harris, founder and Chief Creative Officer at We Create Popular (the label behind Creator Universe), acknowledges the loneliness that can accompany a content creator’s career. “Break the Night” aims to bridge that gap, creating connections through fun, music, and dance. Thousands of fans are already coming together as part of this project, forming new friendships and connections.
Illuminating the Darkness
Rachel Henderson, Community Fundraising Lead at Samaritans, praises Creator Universe’s efforts. “Loneliness knows no age or borders,” she says. By shining a light on Samaritans’ incredible service, they’re emphasising the power of human connection. Funds raised from “Break the Night” will ensure that Samaritans volunteers can continue to be there 24/7 for anyone struggling to cope.
Featured Creators
As we anticipate the release, let’s take a look at some of the featured creators in Creator Universe:
- The Nursery Nurse: With 5 million+ followers, this imaginary nursery series is a UK favorite.
- Jess & Norma: This grandmother and granddaughter duo have 3 million+ followers.
- Austyn Farrell: A professional choreographer with 700k+ followers.
- Spud Bros: Serving up the world’s best jacket potatoes daily to 1.8 million+ followers.
- Rossi D Woods: A Ch4 star and content creator with over 1.5 million followers.
- Rhia Official: A YouTuber and TikToker boasting 29 million followers.
- Riri & Reme: A brother and sister duo with over 350k followers.
Let’s hope “Break the Night” not only tops the charts but also lights up lives during Loneliness Awareness Week.
