Vimto, a cherished soft drink brand, has found itself at the centre of a recall saga after a significant labelling error has raised concerns about potential health risks to consumers. The issue revolves around bottles of Vimto that were erroneously marked with a ‘No Added Sugar’ statement, triggering worries over its impact on individuals, especially those who closely monitor their sugar intake, such as diabetics.
Nichols plc, the parent company of Vimto, swiftly took action by initiating a recall to mitigate any potential harm to consumers stemming from the mislabeled bottles. The recall deemed a precautionary measure, aims to safeguard public health and prevent inadvertent consumption of added sugar.
The root cause of the problem was identified as a packaging error, affecting a specific batch of bottles from the ‘Love The Taste’ promotion. Consumers are urged to check for specific batch codes, including OCT 24 4050, OCT 24 4051, OCT 24 4052, NOV 24 4072, NOV 24 4073, and NOV 24 4074, which are located on the side or shoulder of the affected bottles.
Highlighting the seriousness of the situation, a spokesperson from the Food Standards Agency stressed the importance of the recall. Despite the misleading ‘No Added Sugar’ label, the products within these bottles do contain added sugar. This discrepancy poses a notable risk, especially for individuals who rely on accurate labelling to manage their dietary requirements effectively.
Consumers who may have purchased Vimto bottles from the impacted batch are strongly advised to promptly reach out to Nichols plc for further guidance and assistance. The company can be contacted via phone at 01925 222 222 or through email at [email protected]. Nichols plc remains committed to addressing consumer concerns and ensuring product safety as a top priority in response to this incident.
As the recall unfolds, consumers are reminded to exercise caution and vigilance when purchasing Vimto products, particularly those included in the ‘Love The Taste’ promotion, to prevent any potential health risks associated with the mislabeled bottles.
