Prime Hydration has teamed up with UK rapper Central Cee for a new limited-edition drink flavour, now available at Iceland stores nationwide. The new Central Cee Prime, called “Citrus Kiwiberry,” features a fusion of kiwi, citrus, and raspberry flavours, and comes in a distinctive black bottle adorned with bold pink lettering and Central Cee’s iconic graffiti-style signature.
In Collaboration
The collaboration between Central Cee and Prime was first hinted at by Prime co-founder KSI back in March, when he shared a teaser on Instagram, saying: “From one entrepreneur to another. Welcome to the Prime team @centralcee.” Now, the highly anticipated drink has made its debut in the UK on October 1 and is available in Iceland stores and online for £2.
The Citrus Kiwiberry flavour is the latest addition to Prime’s lineup of popular hydration drinks already available at Iceland and The Food Warehouse. This lineup includes fan favourites such as:
- Strawberry Banana
- Cherry Freeze
- Lemon Lime
- Lemonade
- Blue Raspberry
- Strawberry Watermelon
- Ice Pop
- Tropical Punch
Since its release, fans have been flocking to Iceland stores to get their hands on the new limited-edition Central Cee Prime. One fan commented on a Facebook post from Newfoodsuk, saying, “Want to try that Prime drink,” while another added, “I like the sound of the flavour.
In addition to the new Central Cee Prime, the brand has also introduced several other recent flavours to the UK market, including Cherry Freeze in January and Strawberry Banana in April. The Prime X flavour line was released in June, accompanied by a competition offering the chance to win $1 million (around £763,000).
Fans have also spotted another “rare” Glowberry Prime in stores across the UK, including at Aldi and Iceland.
You can purchase the new Central Cee Prime from Iceland and The Food Warehouse stores or online for £2. The new release joins a variety of other popular Prime Hydration flavours that continue to capture the interest of fans across the UK.
